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The following seems only slightly related to the news from Pat Garofalo, except that the advertiser only wants those "in the know" to be aware of it.

6 months to a year ago, my daily news from The Guardian began having ads for something unspecified, with a drawing of three people that would provide this product or service. I wondered what was on offer, because the sketch of one of the three people led me to wonder if I would buy whatever they were offering. (I do know you shouldn't judge a book by its cover.) Over and over the ad kept occurring and eventually I noticed "aws" as a part of the ad. I have no idea if "aws" was in the ads from the beginning, but it has taken me a while to realize that "aws" is Amazon Web Services. I think it is sub-liminal advertising and I wonder how many subscribers to The Guardian have any interest in aws. I thought ads inserted on pages I read are put there because of some other search or purchase. But surely aws is for corporations, not individuals such as me. I wonder why I receive these ads regularly.

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